Indian Sweets And Snacks

India, as we know, is distinguished worldwide for its authentic cuisine and spices. When it comes to sweets, with the widest range of sugary delicacies, milk sweets, confectioneries and deserts, Indian sweets are equally famous and in high demand. Keeping in mind both the traditional and modern food, at present, Indian food and sweets have gone par excellence in its taste, tang, presentations and multiplicity. No wonder Indian sweets are a demanded lot in overseas cities. Since India coalesce numerous cultures, traditions and cuisines, the cooking method and ingredients varies from one sweet to another. That's how Indian sweets can be categorized into an enormous variety.

Bengali sweets or Misthi - the integral part of all the celebration in Bengali families are now an integral part of all celebrations for the rest of Indian families too. Misthi Dahi, Pakiza, Pista King, Malai Rabdi, Badam Angoori Petha, Rasgulla etc. are some of the mouth watering Bengali sweets. All Bengali sweets are usually Chenna based, which is unique feature as in other parts of India sweets are usually khoya based like Kalakand, Til Buggha, Gulukund Barfi, Kesar Peda, etc. Khoya based sweets or solidified milk sweets are very much popular in North India. Any traditional celebration, be it an Indian marriage or a birthday celebration, New Year or Diwali, without these milk sweets the party would still probably be fun but not as sweeter.

A forte of Indian recipe is the use of spices and herbs in nearly all of the cuisine and widespread practice of vegetarianism in Indian customs. If spoken about snacks, various yummy and regional snack foods do pop into the mind of Indian people. Advent of snack industry in India has enlarged the choices which enable people to snack inconspicuously with absolutely no compromise on palatable taste. The stupendous taste of a snack - salty, sour, sweet, yummy, yucky, does create a sensation in the taste buds. Chaat and namkeen are among the best tasting Indian snacks. Tangy, easy to eat with the hands, and amazingly varied - the 'Chaat' takes advantage of the rich library of spices in the Indian kitchen, ranging from precisely spiced puffed crisp breads known as puris, stuffed breads which may be filled with anything from potatoes to other ground vegetables. An assortment of dipping sauces such as raita and richly spiced ground chili dips are served with chaat, along with various garnishes. Various regions of India have explicit chaat specialties which are hard to find anywhere else, and some chaat is limited to distinctive districts within Indian cities or provinces.

Among the other snacks, namkeen, in particular is one of the spiciest treats that can be savored anytime, in the morning or evening. A social gathering without namkeen makes for stiff conversation and we all know that meeting around the goodies brings on smiles and easy interaction. So, if you want to be socially jovial, get your namkeen platter ready in the next party!

Fill spice in your life with Lehar Namkeen

Fill spice in your life with Lehar Namkeen. Namkeens, as a category comes under snack market. This market includes namkeens, biscuits, chocolates and other snacks. No household would like to have tea without snacks, and if you would like to have something salty, how about Lehar Namkeen! Lehar Namkeen was launched almost 15 years back with innovation small packs and traditional flavors. Later in 2006 when it was re-launched it came with a plank ‘taste jayada kyunki oil taza’. You might surely have heard hundred times “kya karein control hi nahi hota” the tagline of Lehar Namkeen on Television advertisement and have definitely added some spice to your tea time with this crunchy namkeen. As it has promised to provide great taste, high quality and fresh, Lehar Namkeen is undoubtedly preferred by lot many people. For the first time Lehar gave consumers the option of snacking namkeens on the go.

Initially though Lehar launched two variants but aimed to spread the underlying message “chota pack, badi range”. Customers tend to associate themselves with aloo bhujia as this was the first product launched by Lehar. However as of now Lehar has a wide huge variety of namkeens. As Online shopping has made shopping more convenient and comfortable. You get the things in discounted rates with many added offers. Household products and other fast moving consumer goods are already available online. Now the snacks too are added into the list. Now your favorite Lehar Namkeen is available online. You do not have to even step out to from your comfortable zone to look for it in the shops when you crave for the tasty Lehar Namkeen, you can only log on to your computer and place an order your Lehar Namkeen online. The best thing about Lehar Namkeen is that not only it adds zing to your tea time but can be consumed anywhere, anytime. In the market though, Namkeen consumption alone constitutes roughly 2.8 lakh tonne per annum. Of this, the branded namkeens market makes up a mere 25,000 tonne. Haldiram’s controls about half of this market.

Lehar is at No 2, while regional players account for whatever is left. By launching new variants such as mast masala and Tomato chilli Lehar has already captivated the hearts of its customers. Phenomenally successful Kurkure is another variant. Also for its packaging innovations in terms of hygiene, eye-catchiness and sizes, Lehar has already a trademark.
Lehar’s logic too is watertight. Unlike potato chips, namkeens have generally been associated with the family unit, not as a snack meant for individuals. And in the absence of small, easily disposable pack sizes, namkeens never really appealed to a lone consumer looking for a snack. If you bought a big packet of chips, you are likely to finish the whole lot but this is not the case in namkeens. Thus the ‘chota’ pack came into picture. Lehar was the first to get into small pack sizes of 35 gm. easily available and low price. Moreover you can choose your flavors and relish yourself. Lehar Namkeen is available in many tastes from aloo bhujia “Ab Lehar Aloo Bhujia, Mast Masala aur Tomato Chilli flavour mein.” to moong daal. ‘Thoda metha thoda Chatapata’ you can also have Lehar Kurkure. Sale! Sale! Sale! Online sale for Lehar Namkeen again gives you wide choices in comparatively low prices. So now whenever you yearn for namkeens, go for Lehar Namkeen.